La psicologia del menù: come far ordinare (davvero) quello che vuoi tu
10.07.2026“Un caffè e... un attimo che guardo.” Ed eccolo lì, il cliente immobile davanti al vostro listino. Fissa la lavagna o la carta del menù come se stesse decifrando la...
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Every day, behind the counter or in front of a steaming cup, there's a moment to cherish: the break. With a fresh granita, a fragrant herbal tea, a strong coffee, or a velvety ginseng, even a few minutes can become an experience to remember.
This space discusses break culture, inspiration for the Ho.Re.Ca. world, practical advice for those working in the sector, and curiosities about Pausa products. A meeting point for discovering new ideas, consumer trends, and suggestions for making every break more meaningful.
Whether you work in the industry or are simply passionate about authentic flavors, here you'll find content designed to enrich your time and your proposals.
Read our articles!
Summer 2026 at the bar: the cold drinks customers are looking for, from smoothies to gourmet granitas
04.06.2026“I’d like a fresh cocktail, but without alcohol. Actually no, let’s make it a shaken coffee, but not the classic kind, something more… modern. And maybe without sugar, since I’m...
Before you make it, can I make a change to the coffee I ordered?
13.05.2026NO. Or at least that's what you'd like to answer. Imagine: a busy morning, a thousand orders coming in simultaneously, a large and varied menu. And they come to ask...
Winter Specials: Warm, non-alcoholic ideas that surprise customers
11.12.2025Winter is the season when customers come to the bar with cold hands and the need for something to warm, comfort, and pamper them. But they don't always want a...
Piteglio chooses Ginny: an interview with Crema e Cioccolato
20.11.2025In the heart of the Pistoia mountains, in Piteglio, lies a place that combines sweetness, hospitality, and passion: Crema e Cioccolato . Born from a long-held dream, this local business...
Functional Coffee: Trends to Watch in 2026
06.11.2025Ginseng, matcha, collagen: the coffee of the future is functional. Here's how to update your café's menu to keep up with 2026 trends.