Back to school: come conquistare la pausa dei ragazzi al bar
14.09.2026Settembre ha un suono preciso: la sveglia al mattino presto, lo zaino pronto la sera prima e quel “ci vediamo al bar?” pronunciato almeno una volta prima di entrare a...
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Every day, behind the counter or in front of a steaming cup, there's a moment to cherish: the break. With a fresh granita, a fragrant herbal tea, a strong coffee, or a velvety ginseng, even a few minutes can become an experience to remember.
This space discusses break culture, inspiration for the Ho.Re.Ca. world, practical advice for those working in the sector, and curiosities about Pausa products. A meeting point for discovering new ideas, consumer trends, and suggestions for making every break more meaningful.
Whether you work in the industry or are simply passionate about authentic flavors, here you'll find content designed to enrich your time and your proposals.
Read our articles!
Estate e dehor: i prodotti che fanno bene alle vendite (senza sciogliersi prima dei clienti)
05.08.2026L'estate è quel periodo dell'anno in cui il dehor si riempie, il ghiaccio finisce sempre troppo presto e c'è sempre qualcuno che chiede: "Avete qualcosa di fresco?". No. In estate...
La psicologia del menù: come far ordinare (davvero) quello che vuoi tu
10.07.2026“Un caffè e... un attimo che guardo.” Ed eccolo lì, il cliente immobile davanti al vostro listino. Fissa la lavagna o la carta del menù come se stesse decifrando la...
Summer 2026 at the bar: the cold drinks customers are looking for, from smoothies to gourmet granitas
04.06.2026“I’d like a fresh cocktail, but without alcohol. Actually no, let’s make it a shaken coffee, but not the classic kind, something more… modern. And maybe without sugar, since I’m...
Before you make it, can I make a change to the coffee I ordered?
13.05.2026NO. Or at least that's what you'd like to answer. Imagine: a busy morning, a thousand orders coming in simultaneously, a large and varied menu. And they come to ask...
Winter Specials: Warm, non-alcoholic ideas that surprise customers
11.12.2025Winter is the season when customers come to the bar with cold hands and the need for something to warm, comfort, and pamper them. But they don't always want a...